The Need of Internet Marketing Tools for Online Promotion
The purpose of using marketing tools is clear: increasing company profits, but they solve different problems. Market newcomers need search tools; "Untwisted" brands - image. At the same time, do not neglect the formation of an image for beginners, and for experienced companies - attracting new customers. Determining the correct proportion of the use of such tools is a challenge for online marketers.
To say that the possession of marketing tools can in itself ensure the commercial success of a company would be wrong. Customer confidence is so far formed on the basis of the high quality of the proposed product, and only then - as a result of a successful marketing campaign. But there is an inverse relationship: the Internet market is saturated with offers, and in order to simply attract the attention of a potential client, marketing tools are needed.
Contextual advertising: in the right place at the right time
The use of contextual advertising, does not require knowledge of the target audience. On the contrary, with its help, you can study the audience with high accuracy and identifying potential customers. The fact is that the user clicks on the link contained in the contextual advertising only when he is precisely and definitely interested in the product. Whether it’s search (in the search results for a search service) or thematic (on the page of a partner’s site), contextual advertising is effective precisely by the relevance of its appearance in the user's field of vision. Sometimes this ad is called number one marketing tool.
The task of contextual advertising: to bring as many visitors to the site as possible from the number of potential customers. A person who is purposefully searching for information about the product (product or service) he needs will probably use additional information in the search results. Contextual advertising is the very “valuable addition” that a potential client may be interested in. Another plus is the always-attractive idea for the user of independence of choice which means a high percentage of confidence in the search results.
Email Marketing: The Price of Loyalty
The very case when "mass and cheap" does not mean "effective and high-quality." The cost of mass mailing is low - the conversion rate is just as low. The address base of potential customers acquired “on the side” is anonymous and non-personalized; the information contained in the sales letter will almost certainly be ignored by the recipients. Another thing is sending to your own database of addresses. Its creation will require time, effort, and investment, but in return will establish trusting relationships, consolidate and strengthen customer loyalty to the company. In addition, mail messages will become a powerful tool for informing the client about new offers in which the client is definitely interested.
Blogging: Unobtrusively and Voluntarily>
Blogging is a pretty specific internet marketing tool. The possibility of public discussion of the product on one site can be both a negative and a positive factor. In a blog (both corporate and on the page of a “friendly” blogger), the product may be subjected to harsh criticism of the blogosphere participants. But the approval of numerous users can become a kind of “viral” marketing, when participants themselves, voluntarily and willingly, begin to disseminate information about their favorite product. In addition, seo company California adds a blog which is a great opportunity to inform potential customers about promotions, discounts, events, etc. A bright, “lively”, trusting form of presentation will contribute both to the promotion of the product and the formation of a positive image of the company.
Social Media: Right on Target
Despite the vastness and diversity of the participants in online communities, it is not difficult to find a target audience. Social networks are quite clearly divided into “interest circles”, each of which is a ready-made object for “recruiting” potential customers. "Inhabitants" of such online circles "live" in them for years, communicating and exchanging information on topics of interest to them.
Competent and thoughtful promotion in social networks can provide the company (and its product) with loyal and loyal customers. And the dynamics and relevance of the flow of information - raising interest in stocks, presentations and new products of the company. In this context, the button “register”, “subscribe to the newsletter” or “support” will be more appropriate than “buy” or “order”. Increasing sales is just an indirect consequence of social marketing.